The sustainable department store

The Good Journey

The Good Store is a shared journey as we explore what sustainability means on the high street.

The Good Store offers the high street something new, where the search for conscious choices doesn’t lie with the customer.

Our commitment is to inspire and help develop the market for more sustainable products to come forward, working with charities and social enterprises, start-ups and established businesses to uncover more and better options.

We have been set up by a leading environmental charity, Groundwork, that takes practical action on poverty and the environment.

What do we mean by 'more sustainable'?

  • Reuse and refurbishment: products given a new life.

    This means well-sourced second-hand items and things that have been brought back to life. Alongside familiar and new brands, there are things created by our parent charity, Groundwork London.

  • New products that have less impact.

    These are either made from waste that has been repurposed for a new use, been made in a less impactful way (how they are manufactured or what they are made from), or are alternatives to typically plastic items.

  • Routes into sustainability: services, information and events.

    Making The Good Store more than a department store. It is a place to explore, learn and access a more sustainable world.