The Good Journey

The Good Store marks the start of our journey as we explore what sustainability means on the high street.

"We think we’ve made a good start with the great brands in the store. Some things we wanted to source, but couldn’t find – but we will keep looking and keep learning about what we can offer – whether that’s products or services or information to help us all make more sustainable choices in our day to day lives."

The Good Store offers the high street something new, where the search for conscious choices doesn’t lie with the customer or individuals. Our commitment is to inspire and help develop the market for more sustainable products to come forward and work with charities and social enterprises, starts ups and established businesses to uncover better and better options. We are seeking to move the high street forward with a community of sustainable brands and in a community with our customers.  

What do we mean by 'more sustainable'?

Reuse and refurbishment – products given a new life for the use originally intended. This means well-sourced second-hand items and things that have been brought back to life. Alongside familiar and new brands, there are things created by our parent charity, Groundwork London
New products that have less impact. These are either made from waste that has been repurposed for a new use, been made in a less impactful way (how they are manufactured or what they are made from), or are alternatives to typically plastic items.

Routes into sustainability - services, information and events. Making The Good Store more than a department store. It is a place to explore, learn and access a more sustainable world.